The Value of Customer Experience

The Value of Customer Experience

Intuitively, most people recognize the value of a great customer experience. Brands that deliver them are ones that we want to interact with as customers — that we become loyal to, and that we recommend to our friends and family. But as executives leading businesses,...
Bridging the Gap between IT and Marketing

Bridging the Gap between IT and Marketing

There is a disconnect between IT and Marketing on the value of collaboration and the roles within their relationship. But there is an increasing pressure to transform IT into a Business. It’s time to break silos and unite IT with Marketing professionals to...