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There is a disconnect between IT and Marketing on the value of collaboration and the roles within their relationship. But there is an increasing pressure to transform IT into a Business. It's time to break silos and unite IT with Marketing professionals to influence...read more
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Shadow IT, BYOD, Chief Digital Officer … So many terms that have flourished in the IT press in recent years. All are indicative of the gap that is growing between the ISD and trades. Misunderstood by the general management, often considered as a brake by users, the ISD is regularly isolated.
However, in a time of digital transformation of companies, the role of ISDs is central to take charge of change management, to become leader and pioneer of innovation. In this context, Boundless Digital solutions have been developed to unite around the IT department the different partners and make it a service center with an approach focused on the ROI.